McDonald’s

A Cheesy Challenge

Project Brief

Create excitement and buzz around the launch of McDonald's limited Cheese Dunk. Emphasize the appeal of this product for the Gen Z customers.

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Creative Solution

Developed a series of vertical videos - two countdown teasers and one main launch video to build the excitement and anticipation of the Cheese Dunk experience. The video was optimized for TikTok to capture the attention of the Gen Z demographic and drive social media engagement.

Prod Impact

McDonald's effectively increased customer engagement in Tiktok and drove sales, while leveraging the same content for the digital billboard in Greenbelt Mall. They expanded their reach and reinforced brand visibility.