Cereaal Archives - Third Culture Productions

Sprout

Third Culture Productions — Thu, 15 Aug 2024 18:10:09 +0000

Cereaal

Your HR Partner

Project Brief

Establish Sprout Solutions as the most trusted HR platform through a compelling animated video.

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Creative Solution

Developed a dynamic and fast-paced animated video featuring relatable characters to simplify Sprout's value proposition. The animation effectively communicated the platform's key benefits and positioned Sprout as the go-to solution for HR challenges.

The post Sprout appeared first on Third Culture Productions.

McDonald’s

Third Culture Productions — Sat, 27 Jul 2024 16:17:09 +0000

Cereaal

A Cheesy Challenge

Project Brief

Create excitement and buzz around the launch of McDonald's limited Cheese Dunk. Emphasize the appeal of this product for the Gen Z customers.

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Creative Solution

Developed a series of vertical videos - two countdown teasers and one main launch video to build the excitement and anticipation of the Cheese Dunk experience. The video was optimized for TikTok to capture the attention of the Gen Z demographic and drive social media engagement.

Prod Impact

McDonald's effectively increased customer engagement in Tiktok and drove sales, while leveraging the same content for the digital billboard in Greenbelt Mall. They expanded their reach and reinforced brand visibility.

The post McDonald’s appeared first on Third Culture Productions.

Jollibee

Third Culture Productions — Sat, 27 Jul 2024 16:15:34 +0000

Cereaal

Vibrant Everyday Moments

Project Brief

Create mouthwatering food visuals with lifestyle-oriented sets that went beyond typical food photography – making sure it’s also not overly commercial.

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Creative Solution

We developed an art direction that had mouthwatering food close-ups and vibrantly styled everyday scenes. This ensured the visuals were thumb stopping and still highly relatable to Jollibee's target audience on social media.

The post Jollibee appeared first on Third Culture Productions.

Philips

Third Culture Productions — Sat, 27 Jul 2024 16:15:00 +0000

Cereaal

Blow Them Away

Project Brief

Filipina women craved a deeper connection with the ads of Philips. Existing material, while celebrating beauty, lacked local representation and familiar, recognizable elements.

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Creative Solution

Photo: We casted talents with diverse hair experiences with solo and duo shots to appeal to different audiences. The styling shows looks from casual to formal in the colors of the product line. We used different blower accessories showing the flexibility of Philip’s product.

Video: Recognizing the diverse experiences of Filipina hair, we sought to create visuals and messaging that represented different groups. We edited a main 30-second video with two 15-second edit-downs one highlighting a straight-haired girl and the other a curly-haired girl - celebrating every Filipina's unique beauty.

Client feedback

The Audience organically engaged with the post because they felt relatable.

Prod Impact

Impressively surpassing industry benchmarks, the shorter, A/B tested videos achieved ThruPlay and Completion Rates of 87.36% and 86.29% respectively, exceeding the benchmarked 60% ThruPlay and 40% Completion Rate, based on a significant 404,984 impressions. This strong viewer engagement demonstrates the effectiveness of personalized content in resonating with diverse audiences.

The post Philips appeared first on Third Culture Productions.