Owndays

Cohesively Unique

Project Brief

OWNDAYS wanted to give a distinct identity to six of its collections to appeal to unique personalities, all while still staying recognizably OWNDAYS.

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Creative Solution

To create 6 distinct looks, we made sure to study each collection’s identity and its target market. We built environmental sets that would feel familiar to the lifestyle of the type of people who would gravitate towards each House Brand.