Philips

Blow Them Away

Project Brief

Filipina women craved a deeper connection with the ads of Philips. Existing material, while celebrating beauty, lacked local representation and familiar, recognizable elements.

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Creative Solution

Photo: We casted talents with diverse hair experiences with solo and duo shots to appeal to different audiences. The styling shows looks from casual to formal in the colors of the product line. We used different blower accessories showing the flexibility of Philip’s product.

Video: Recognizing the diverse experiences of Filipina hair, we sought to create visuals and messaging that represented different groups. We edited a main 30-second video with two 15-second edit-downs one highlighting a straight-haired girl and the other a curly-haired girl - celebrating every Filipina's unique beauty.

Client feedback

The Audience organically engaged with the post because they felt relatable.

Prod Impact

Impressively surpassing industry benchmarks, the shorter, A/B tested videos achieved ThruPlay and Completion Rates of 87.36% and 86.29% respectively, exceeding the benchmarked 60% ThruPlay and 40% Completion Rate, based on a significant 404,984 impressions. This strong viewer engagement demonstrates the effectiveness of personalized content in resonating with diverse audiences.