The Spark Project

From Aspiring Dreams → To Empowering Realities

Project Brief

Capture compelling video interviews with 10 female entrepreneurs to showcase their stories and fuel crowdfunding campaigns.

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Creative Solution

We assembled a Women-led creative team to relate with the challenges of this group of all-women run businesses. The natural chemistry allowed us to create compelling videos with engaging visuals and authentic storytelling.

The Spark Project

Igniting Realities

Production Type
Brand Story
Industry
Organizations & Non-profits

SHE Accelerator is a program dedicated to supporting and empowering women entrepreneurs. They provide resources, mentorship, and funding opportunities to help women turn their ideas into thriving realities.

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Prod impact

Impressively surpassing industry benchmarks, the shorter, A/B tested videos achieved ThruPlay and Completion Rates of 87.36% and 86.29% respectively, exceeding the benchmarked 60% ThruPlay and 40% Completion Rate, based on a significant 404,984 impressions. This strong viewer engagement demonstrates the effectiveness of personalized content in resonating with diverse audiences.

Client feedback

The women Entrepreneurs of SHE Accelerator were able to connect with potential backers on a personal level, inspiring empathy and support for the program.

Prod Impact

The 10 projects were able to raise on average 87.5% of their crowdfunding goals. 7 of the 10 exceeded their 100% mark, with the highest being REPAMANA at 129% (Php 128,677)
BRAND Solutions
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